Google AdWords Management

To run successful Google Ads, you should spend significant time researching keywords. Understand your industry and market. Research competitors’ keywords and ads.

Set up tracking in Google Analytics and Google Adwords. Learn and implement the most effective bidding-strategies. 

Use cascade bidding for different keyword match types.

Understand the underlying goals of your campaigns. Create proper architecture for your campaigns and ad-groups. 

Understand your maximum cost-per-click, break-even return on ad-spend and how it ties to revenue and profit. 

Write individual, tailored, amazing ad-copy for each ad-group. Create fast landing pages, that look great and that you know will convert customers.

Make sure your landing pages have similar copy to your ads. Combining adwords with your SEO strategy leverages the two to multiply the benefits from each tactic. 

Know when your customers are searching for your product. Day and hour. Know which day and hour they are more likely to convert.

Use tons of negative keywords to reduce your cost-per-click.

Find out which device your customers use and which locations they are in.

Use extensions to your advantage and leverage remarketing/retargeting strategies.

And last but not least: Work Hard!